Malinga ndi lipoti la kampani yofufuza zamsika yogwirizana ndi msika, ndalama zomwe msika wazinthu zamasewera ku Europe zidzadutsa $220 biliyoni mu 2027, ndikukula kwapakati pachaka kwa 6.5% kuyambira 2019 mpaka 2027.
Ndikusintha kwa msika, kukula kwa msika wazinthu zamasewera kumakhudzidwa ndi zomwe zimayendetsa.Anthu aku Europe amasamalira kwambiri thanzi.Ndi kupititsa patsogolo chidziwitso cholimbitsa thupi, anthu amabweretsa masewera pamoyo wawo watsiku ndi tsiku ndi ntchito pambuyo pa ntchito yotanganidwa.Makamaka m’madera ena, kuchuluka kwa kunenepa kwambiri kumakhudza kwambiri anthu kugula zinthu zamasewera.
Makampani opanga zinthu zamasewera ali ndi mawonekedwe a nyengo, zomwe zingakhudzenso malonda azinthu zapaintaneti.Pakalipano, ogula a ku Ulaya omwe amagula zinthu zamasewera pamapulatifomu a pa intaneti makamaka ndi achinyamata, ndipo nkhawa yawo yaikulu ndi yakuti ngati angakumane ndi zinthu zachinyengo pogula zinthu zapaintaneti, ndikuyang'anitsitsa khalidwe ndi kalembedwe.
Kufunika kwa DTC (mwachindunji kwa makasitomala) kugulitsa ndi kugawa kwamasewera akuchulukirachulukira.Ndikusintha komanso kutchuka kwa ukadaulo wogulitsira papulatifomu ya e-commerce, kufunikira kwa ogula aku Europe pamasewera ndi zosangalatsa kudzachulukirachulukira.Kutengera Germany mwachitsanzo, malonda a pa intaneti amasewera otsika mtengo akwera.
Masewera akunja ku Europe akukula mwachangu.Anthu amakonda kuchita masewera olimbitsa thupi komanso kulimbitsa thupi panja.Chiwerengero cha otenga nawo mbali pa kukwera mapiri chikuwonjezeka.Kuphatikiza pa masewera achikhalidwe cha Alpine monga kukwera mapiri, kukwera mapiri ndi skiing, kukwera miyala yamakono kumakondedwanso ndi anthu.Chiwerengero cha otenga nawo mbali pa mpikisano wokwera miyala, kukwera miyala yopanda zida ndi kukwera miyala yamkati chikuwonjezeka, makamaka achinyamata amakonda kukwera miyala.Ku Germany kokha, pali makoma 350 okwera miyala yamkati.
Ku Ulaya, mpira ndi wotchuka kwambiri, ndipo chiwerengero cha osewera mpira wachikazi chawonjezeka kwambiri posachedwapa.Chifukwa cha zinthu ziwiri zomwe zili pamwambazi, masewera a magulu a ku Ulaya akhalabe ndi chitukuko chofulumira.Panthawi imodzimodziyo, kutchuka kwa kuthamanga kukupitiriza kukwera, chifukwa chikhalidwe chaumwini chimalimbikitsa chitukuko cha kuthamanga.Aliyense akhoza kusankha nthawi, malo ndi mnzake wothamanga.Pafupifupi mizinda ikuluikulu ku Germany ndi mizinda yambiri ku Europe imapanga mpikisano wothamanga kwambiri kapena mpikisano wothamanga.
Ogula achikazi akhala amodzi mwazinthu zofunika kwambiri zolimbikitsira kukula kwa msika wazinthu zamasewera.Mwachitsanzo, pankhani yogulitsa zinthu zakunja, azimayi ndi amodzi mwazinthu zomwe zimayendetsa kukula kwake.Izi zikufotokozera chifukwa chake ma brand ochulukirachulukira akuyambitsa zinthu zazimayi.M'zaka zingapo zapitazi, malonda a zinthu zakunja akhala akukula mofulumira, zomwe amayi athandizira, chifukwa oposa 40% a okwera miyala a ku Ulaya ndi akazi.
Kukula kobweretsedwa ndi zatsopano mu zovala zakunja, nsapato zakunja ndi zipangizo zakunja zidzapitirira.Kusintha kwa zipangizo zamakono ndi zamakono zidzapititsa patsogolo ntchito ya zida zakunja, ndipo izi zidzakhala zofunikira kwambiri pazovala zakunja, nsapato zakunja ndi zipangizo zakunja.Kuphatikiza apo, ogula amafunanso opanga zinthu zamasewera kuti azisamalira chitukuko chokhazikika komanso kuteteza chilengedwe.Makamaka m’maiko a Kumadzulo kwa Ulaya, kuzindikira kwa anthu za chitetezo cha chilengedwe kukukulirakulira ndi kulimba.
Kuphatikizana kwamasewera ndi mafashoni kudzalimbikitsa kukula kwa msika wazinthu zamasewera ku Europe.Zovala zamasewera ndizowonjezereka komanso zoyenera kuvala tsiku ndi tsiku.Pakati pawo, kusiyana pakati pa zovala zogwirira ntchito zakunja ndi zovala zakunja zakunja zikuwonjezereka.Kwa zovala zakunja, magwiridwe antchito salinso apamwamba kwambiri.Kugwira ntchito ndi mafashoni ndizofunikira komanso zimayenderana.Mwachitsanzo, ntchito yopanda mphepo, ntchito yopanda madzi ndi mpweya wodutsa mpweya poyamba inali miyezo ya zovala zakunja, koma tsopano zakhala ntchito zofunika kwambiri pa zovala zopuma ndi mafashoni.
Msika wokwera kwambiri ukhoza kulepheretsa kukula kwa msika wazinthu zamasewera ku Europe.Mwachitsanzo, kwa opanga kapena ogulitsa malonda akunja, ndizovuta kwambiri kulowa m'misika ya Germany ndi France, zomwe zingayambitse kutsika kwa ndalama za msika wazinthu zamasewera.
Nthawi yotumiza: Dec-22-2021